The facial care industry has been growing at an unprecedented rate in the US, with a wide range of products flooding the market. According to the latest research report by Mintel Market Sizes, the market for facial care products in the US reached a staggering $18 billion in 2018. This includes the sales of all types of facial care products, such as cleansers, toners, moisturizers, masks, and serums.
One of the key reasons behind the growth of facial care is the increasing awareness among consumers regarding the importance of maintaining healthy skin. With hectic lifestyles, pollution, and other environmental factors taking a toll on our skin, people are turning to facial care products to keep their skin looking vibrant and youthful. At the same time, consumers are also becoming more conscious of the ingredients used in these products, with a focus on natural and organic ingredients.
In terms of demand, the facial care market in the US is dominated by women, who account for over 70% of the total market share. However, with the growing trend of men's grooming, there has been an increase in demand for men's facial care products as well. In fact, the men's facial care segment is one of the fastest-growing segments in the market, expected to reach $1.5 billion by 2023.
In terms of product types, facial cleansers are the most popular category, accounting for over 30% of the overall market share. This is followed by facial moisturizers, which account for over 25% of the market. Other popular products include masks, serums, and toners.
Another interesting trend in the facial care market is the rise of e-commerce. With the increasing popularity of online shopping, more and more consumers are turning to e-commerce platforms to purchase facial care products. In fact, the online sales of facial care products in the US are expected to reach $7 billion by 2023.
Overall, the facial care market in the US is expected to continue growing at a steady pace in the coming years, driven by the increasing demand for natural and organic products, the rise of men's grooming, and the growth of e-commerce. With a plethora of products to choose from, consumers can now enjoy the benefits of healthy, glowing skin at affordable prices.